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June 1, 2019


August 2, 2020

Redesign for Kinopark Theatres website


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The project was launched in June 2019, our task was to make a user and customer experience far better than it was. During the next two months, we did several studies.

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We did observations in the theatres of the Kinopark chain; more than 50 interviews with current and potential customers; survey that was answered by over 800 people from all over Kazakhstan. Moreover, we studied the examples of top international and local cinema chains, such as AMC theatres, Vue, Cineworld, Odeon and others.

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The design was done in collaboration with stakeholders from "Kinopark" through a co-design process, weekly demos, and iterations.

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